It may sound cliché, but no matter how beautiful the packaging, it's what's inside the bottle that really counts. We feel it's our responsibility to create products with unparalleled performance that respect the environment and your health. We strive to create products that not only provide performance, but maintain a high level of integrity with unique ingredients and performance benefits above all. Eufora's advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. We never use fluff ingredients that sound good on the label, but don't provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, we believe there are no compromises.

Products that speak your language. Products that feel great, smell great and above all perform. Eufora HERO for Men is designed for the selective man who deserves to look as good as he feels.

Affinage - The Fastest Growing Hair Care Company in the World. Advanced breakthrough formula with DATEMPLUS® Technology, a revolutionary color delivery system for richer more intense & incredibly long-lasting results. Kitoko ARTE® blends botanical extracts & unique technologies that nourish & protect the hair & scalp: creating those ultimate beauty assets ~ shine, volume & movement.